Episode 152: JoAnn Locktov

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JoAnn Locktov, owner of Bella Figura Communications started her career in Public Relations in 2005 after writing two books on contemporary mosaics. A new Venetian mosaic school needed students and a career was born. JoAnn uses her experience as a writer,  development director, and imaginative strategist to determine the how to best represent her clients’ needs economically and effectively. Her great passion for art and design has enabled Bella Figura Communications to assist creative individuals and businesses with innovative solutions to reach their goals.

Hai fatto bella figura……the Italian expression for making a positive impression by pleasing both the eye and the mind.

This is the essence of JoAnn’s Public Relations services, which function as the conduit from business to market through precise communication and deep engagement.

And that Venetian mosaic school? It is thriving with students attending from every corner of the globe.

In 2014 JoAnn created Bella Figura Publications, a new publishing imprint that is dedicated to books on contemporary Venice. The first publication, Dream of Venice features the photography of Charles Christopher and the prose and poetry of a remarkable group of Venetophiles from Frances Mayes and Erica Jong to Nicolas Roeg and Woody Allen. The second book Dream of Venice Architecture launches May 28, 2016 and will be followed by Dream of Venice in Black and White in 2018.

Explore JoAnn’s Website here

Pick-up your copies of JoAnn’s books here


Add JoAnn’s book recommendation to your design library here



  1. Nancie Mills Pipgras on 07/30/2016 at 2:36 PM

    Lovely interview with my friend the uber talented JoAnn Locktov. JLo, I hereby volunteer to participate in The Great Kitchen Floor Replacement Project! Will bring sledge hammer and thin set!

    • James Swan on 08/02/2016 at 5:47 PM

      Nancie, I’m imagining us all gathered around with our sledge hammers…….Glad you enjoyed the show! Warmly, JS

  2. JoAnn Locktov on 07/31/2016 at 12:09 PM

    Grazie mille, James! It was a joy to speak with you and traverse the rather byzantine road I’ve traveled.

    • James Swan on 08/02/2016 at 5:45 PM

      JoAnn, My pleasure completely. JS

  3. Allen Lucas on 08/02/2016 at 2:25 AM

    I loved listening to this conversation, I did not want it to end! It took me back to when I first went to Venice in May of 1996. I have had to listen twice, because there were so many great ideas and I even took notes the second time. Ah, Venice – I cannot wait to go back, but sometime in November. Thank you, I am very inspired!

    • James Swan on 08/02/2016 at 5:44 PM

      Allen, It was a lovely exchange. JoAnn really inspires, doesn’t she! Maybe our paths will cross in Venice this fall. Warmly, JS

  4. Maria Montaruli on 08/02/2016 at 6:19 AM

    What could be more wonderful than learning about Venice and mosaics.

    • James Swan on 08/02/2016 at 5:42 PM

      Maria, It does sound rather remarkable, doesn’t it. See you in Italy!!!! JS

  5. Catherine Currier on 08/02/2016 at 10:29 AM

    “Venetian Mosaic School Needs Students” – up goes my hand!!! I promised myself years ago I would return to Venice so I am working toward this goal. How fabulous would it be to even assist in some small way in the restoration of ancient art? I also studied Art History and have always adored MOSAIC. I also love Twitter!!!

    • James Swan on 08/02/2016 at 5:42 PM

      Catherine, Sounds to me as if you’ve got some exciting adventures ahead! You should reach out directly to JoAnn. She might steer you in an interesting direction! Warmly, JS

  6. JoAnne Moran on 08/02/2016 at 12:18 PM

    The descriptions of JoAnn’s black and white pillars made me want to paint something in my own home black and white. The way her journey took place was inspiring and a lesson in putting yourself out there… to see what there is to see! Thanks for another great guest.

    • James Swan on 08/02/2016 at 5:39 PM

      It was very motivational, wasn’t it JoAnne! So glad you enjoyed the episode. Warmly, JS

  7. Susan LeSueur on 08/02/2016 at 3:53 PM

    Best Podcast out there! I feel like James is a treasured friend. Thanks for all the pleasant stories from your guests.

    • James Swan on 08/02/2016 at 5:38 PM

      Susan, You’re note made my day! Thanks for being part of our growing family. Keep making your world more beautiful. JS

  8. Eva Behulova on 08/04/2016 at 2:35 PM

    I love how JoAnn talked about Venice. This is what the people need to know, to see our Venice in this way. Beautiful interview. Thank you JoAnn that you love Venice from all your heart. And thank you James for this amazing interview with JoAnn.

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