James Swan

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Episode 452: Jackie Von Tobel

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[/spp-transcript]Jackie von Tobel has excelled in many varied avenues of design including her interior design firm Plush Home, three groundbreaking design books, over 25 product licensing partnerships, The Jackie Von Tobel Home Collection, and her educational platform for the design industry, Soft Design Lab. She has created a one of a kind combination of recognized expertise, key industry relationships and established media platforms that position her as a leading designer, product developer, educator, authority, trend setter, and advocate for the interior design industry.

Jackie’s unrelenting passion for the creative process has armed her with a set of creative skills that is unparalleled in the industry. These include fine artist, illustrator, interior designer, product designer, master seamstress, faux finisher and decorative painter. Along with these traditional skills Jackie is also adept at Photoshop, working in layers, and providing production ready artwork, product mock ups and design layouts to her manufacturing partners. Jackie is hands on in all of her design endeavors with the perfect mix of artistic ability and production savvy that makes for a stress free creative collaboration for her partners.


During her many years providing turnkey, high end, interior design services through her firm Plush Home Jackie developed a reputation for her award winning, innovative soft furnishing designs. This led to her writing and illustrating her first book, a 560 page 3000 illustration treatise on window treatment design and construction for Gibbs Smith Publishing, The Design Directory of Window Treatments, in 2007. It quickly became the industries go to reference for designers and workrooms alike, earning it the nickname “the bible” in the soft furnishing industry. In the next three years Jackie followed up her initial offering with The Design Directory of Bedding and the Slipcovers Home Idea Book creating a trifecta of knowledge and inspiration for the design industry.


Following the success of her books within the design community Jackie entered into a first of its kind licensing agreement with Minutes Matter & Studio to integrate all of her designs from her first two books into their graphic design software program Studio. Designers now had a hard copy reference guide backed up with those same designs readily available in customizable software to produce dynamic presentations for their clients. This combination of JVT designs and applications quickly led to Jackie becoming one of the industries foremost authorities on Soft Treatment design and construction.

The Jackie Von Tobel Collection

Building on the popularity of her books and software integration Jackie was approached to design a signature collection of digitally printed fabrics for Adaptive Textiles. While developing this collection Jackie perfected her artistic process working with pen and ink, watercolor, and gouache to produce a loose painterly style that has become her signature.  The Jackie Von Tobel Collection contains over 100 SKU’s and offers fabric by the yard, pillows and art prints on canvas.


Jackie closed her design firm Plush Home in 2009 to concentrate solely on building her skills and preparing to enter the licensing industry full time. Jackie hit the ground running, exhibiting at SURTEX in 2010, and built a diverse selection of licensors in multiple product categories including fabric, gift, tabletop, housewares, home


décor, holiday and garden. Her signature line of innovative drapery hardware for Helser Brothers, Inc. won a trifecta of design awards in 2014 including a Gold ADEX award, IWCE Best New Product of 2013 award and ASID Best New Product 2014.



Widely regarded as one of the leading experts in the soft furnishings industry Jackie has a passion for sharing her knowledge and expertise. She has built a large following through her CEU seminars, trade show appearances, keynotes and events at major design venues, tradeshows, and conferences around the world. Speaking as an expert on a variety of design related topics she is a sought after expert who is known for her knowledge of the creative process of design, manufacturing, the business of design and design trends.

Soft Design Lab

In a collaboration with fellow design educator Deb Barrett, Jackie formed Soft Design Lab in 2014 to create a virtual platform and community for advanced live, virtual, and on-demand education in topics related to the soft furnishings industry. In a short time they have garnered an enviable database of designers and a dedicated following of over 8,000 designers and have built an impressive lineup of seminar topics,. They have taught countless CEU accredited seminars live at many major trade shows and have founded the much lauded HPMKT VIP Design Experience in cooperation with HPMKT Authority and LVMKT VIP Red Carpet Tour in cooperation with International Market Centers Inc. To date they have brought over 2500 new buyers to these markets on their tours and shown them the ropes so they can become confident repeat market attendees.

They are dedicated to work as advocates for the design industry and promote open communication between designers, manufacturers, and market authorities.


Explore Jackie’s Website here

Explore Soft Design Lab’s Website here

Pick-up a copy of Jackie’s first book, The Design Directory of Window Treatments, by clicking here

Design Directory of Window Treatments

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