Sponsoring this episode is International Market Centers, L.P. (IMC) the world’s largest operator of premier showroom space for the furnishings, home decor and gift industries, with 12.1 million square feet of world-class exhibition space in High Point, N.C. and Las Vegas. IMC’s mission is to build and operate an innovative, sustainable, profitable and scalable platform for the furnishings, home decor and gift industries.
Featuring Lynne McArdle and Suzanne Kreiser from Alden Parkes
Lynne McArdle has been a professional in the field of sales management and marketing for over 30 years. She has been involved in marketing, strategic planning, public relations, sales management, new product introduction, market development and sales market analysis.
In her role as President of Alden Parkes, LLC, Lynne McArdle oversees sales development and marketing, furniture design and manufacturing, furniture markets, advertising, and supervises sales representatives. Managing and directing Alden Parkes from its inception, Ms. McArdle has successfully taken this start-up furniture company to a successful enterprise.
Ms. McArdle served as a founding Director and a member of the Board of Directors of Pinnacle Bank during its inception in 1997 and the first 10 years of its growth. Pinnacle Bank currently has over $200MM in deposits.
In her capacity as President of Paramount Promotions, Inc., Ms. McArdle developed marketing plans and company fund-raising programs and secured corporate underwriting. In addition, Ms. McArdle developed public awareness campaigns, producing material which clarifying issues; worked with necessary state and regulatory agencies; and worked with client consultants to organize, prepare and deliver informational presentations to public forums.
As Southeast Division Manager for Kellogg Company, Ms. McArdle established a broker network and successfully introduced new product lines in the Florida markets, quickly capturing up to a 10% market share. She was responsible for the development of market strategies, presentation to corporate management and implementation of programs. She was the first female Division Manager in Kellogg.
As Regional Manager for Pacific Pearl Seafoods, Ms. McArdle managed a 13-state southern region, directed the district manager and 28 brokers, and was responsible for achieving a $10-million sales volume (a 35% increase in two years). Ms. McArdle began her career in sales and management with Carnation Company for their institutional division. She was one of the first women in their sales management team. She increased sales over 400% in her first year and won several awards for outstanding product sales.
Ms. McArdle earned a BA in International Affairs and French from Jacksonville University.
Ms. McArdle has served on the Board of Directors for many charitable organizations.
Suzanne Kreiser is Product Development and Creative Director for Alden Parkes a Made in America furniture company with a big presence at High Point Market in North Carolina.
With an MBA and a background in Interior Design, marketing and business management Suzanne Kreiser brings a unique set of experience to her work.
Having partnered with IMC to sponsor one of this year’s seminar rooms her company is deeply involved in the continuing education opportunities as well as many of the reasons designers are flocking to their Hamilton Street building.
Explore the Alden Parkes Website here