James Swan

I mail out free resources & goodies. Sign up to receive then in your inbox.

Episode 210: Sophie Ashby

Sophie Ashby Featured Image
Listen to this episode

Sophie Ashby is half South African, half English and grew up between Stellenbosch (Cape Town) and the UK. Her teens and schooling were spent in South West England. Sophie broadened her design vocabulary through a BA in History of Art at Leeds University, going on to study Interior Design at Parsons, The New School for Design in Manhattan, New York. Sophie is passionate about the arts, is a Young Patron of the Royal Academy and has lectured at Central St Martins.


Sophie founded her interior design & creative direction practice, Studio Ashby Ltd, in 2014 at the age of 25. Before branching out on her own, Sophie learnt her trade working for two very different interior design practices. Her first position, as an apprentice to Victoria Fairfax, a brilliantly talented, classical interior designer is where Sophie garnered her love antiques, understanding of colour and sense of proportion. Sophie then went on to head up the interiors team at the small, creative agency Spring & Mercer where she had the opportunity to develop her own, unique, sense of style and learn about the wider responsibilities of running projects.


With a long-held determination to set up her own business, Studio Ashby was born as Sophie won her first client; within weeks, one client quickly swelled to 3 and things have continued to grow, steadily from there. Started from a laptop, with no investment and working from cafes, Studio Ashby has grown to become a team of twelve, with a studio in Notting Hill.


Studio Ashby’s roster now runs to twelve projects which include a townhouse in Chelsea for a young Italian family, a penthouse in Battersea, a rambling country house in Somerset for the actress Gabriella Wilde and her young family, a Nigerian influenced restaurant in Mayfair IKOYI and a penthouse in Soho, a boutique hotel in South Africa, a mews house in St James’, a penthouse in Soho and another apartment in South Bank Tower.


Recently completed projects include a holiday house in France in Capestang, on the canal. A large penthouse in Chelsea for a young Russian family. A beach house in sunny Salcombe, Devon. A £12million apartment in the stunning new skyscraper South Bank Tower.


Having created a reputation for being the ‘wild card’ in the development world, Sophie has been lucky enough to work with some of the biggest players in the property industry already. Studio Ashby has recently been appointed as the interior designers for the Premier Units and Residential amenities (lounge/crèche/gym/spa/library) in development near Liverpool St.


Studio Ashby were shortlisted for the International Interior Designer of the Year 2015.


Explore Sophie’s Website here


Add Sophie’s book recommendation, In Praise of Shadows, with one click here

Facebook Comments