James Swan

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Episode 084: Barbara Viteri

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Barbara Viteri and Style Management

For over twenty years, Barbara Viteri has helped propel interior design professionals throughout the nation to the forefront of their industry. With a broad based knowledge of the design industry and superior business management skills, Barbara has worked with both large firms and sole proprietors to develop new or streamline existing business systems. This enables the designer to focus on what they do best; design.


Establishing Viteri Style Management™, LLC in 2012, Barbara combines her innate understanding of office organization and functionality with tech savvy software. She has worked with the design industry’s leading experts to develop secure reporting tools that allow the designer to track orders, manage projects, and simplify accounting to be accessible remotely from any mobile device. This translates into optimum efficiency and an increase in the designer’s market visibility, which ultimately leads to a boost in profitability.


 Barbara Viteri and Designerlebrity

Barbara Viteri is a mother, wife, entrepreneur, writer, brand campaigner, creator of Designerlebrity™ & the |POTENTIALS|™


A native New Yorker, Barbara’s talent for developing practical business management solutions for boutique interior design firms coupled with her no-nonsense personality has led her to become a top adviser in the industry.


In 2014, Barbara seized the opportunity to launch her brand, Designerlebrity™. As Creative Director, she is cultivating an innovative digital platform spotlighting celebrity interior designers, products and events. She partnered with The Design Network (2014) as the creator, executive producer, and Host of Designerlebrity™ Talk, a cutting edge talk show introducing celebrity interior designers online and on syndicated television.


Expanding her brand into editorial, Barbara became the contributing interior design editor for The Typical Female Magazine (2015). Her columns granted an all access pass to Designerlebrities and started a new platform focusing on up and coming designers she appropriately labeled; the |POTENTIALS|™. Her features have been acknowledged by PopSugar and HGTV.


Besides her roles as CEO and Founder of VSM and building her brands, Designerlebrity™ & the |POTENTIALS|™, Barbara conducts and develops speaking engagements for prominent industry events. She has graced the covers of RISE, W2W and Self Confidence first female cover magazines. She is continuously featured in trade publications and television segments.

Check out Barbara’s Website here

Pick-up Barbara’s book recommendation here


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