James Swan

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The New DesignCoach Program

DesignCoach on Million Dollar Decorating

As a new, small venture we have the unique ability to adjust to the expressed needs of our growing family of design enthusiasts. And that makes me very happy because I know that I’m delivering to you exactly what you’ve asked for.

So are you ready for something completely new and exciting?

Anticipating the launch of our online training course, The Enthusiasts Guide to Home Decorating, I’ve been asked repeatedly over the past weeks for ‘remote help’ with design and decorating projects. In a few instances I’ve said yes to “coaching” some of our family of Enthusiasts as they navigate the details of design projects around their homes.

As we’ve reviewed these new relationships we’ve discovered that the model works. So…..

If you are stuck in a design or decorating project around your home and can’t figure out how to move forward…..or

-If you have a project you’d like to accomplish but feel you’d rather not tackle it completely alone…..or

If you know what you want to achieve but lack the confidence, resources and organization to get the job done…..

Then maybe my new DesignCoach program will work for you.


Imagine a monthly program with weekly phone meetings focused completely on your project.

Imagine access to my resources, ideas and experience as you achieve forward momentum with your project

Imagine reaching me day or night with questions, concerns or just to talk through a new idea

Imagine my asssitance with floorplans, furniture and fixture selection, fabric and paint choices, resourcing art and antqiues and selecting and placing accessories.

Imagine how beautiful your home will be as you move forward with those design and decorating projects you’ve been putting off for years

And imagine the fun you’ll have sharing your newly decorated home with friends and family knowing what a huge accomplishment it really is.

Now you’ll be hearing more about the DesignCoach program (in greater detail) over the coming weeks but for those of you who follow my daily emails closely I want to make this program available to you at a huge savings….just my way of saying thanks for your amazing support.

So here’s what I’m going to do. I’ve got a limited number of spots in the program (only so many hours in the day). So if you email me today expressing interest in the program I will offer a 25% discount for the first month of coaching.

All you have to do is send an email today (James@MillionDollarDecorating.com) saying “I’m interested” and I’ll send you all the details along with confirmation of your 25% discount.

I look forward to working with a small group of you to make your homes even more beautiful. So send me your “I’m Interested” email now.

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About the author, James

With the launch of the new podcast, Million Dollar Decorating, James Swan adds media-host to his career accomplishments. The interview-based show becomes the first daily podcast devoted to the worlds of design, decorating and beautiful living and features interviews with the world’s leading designers, decorators, architects and artisans. Life-style leaders like Robert Couturier, Sandra Nunnerly, Vicente Wolf and Timothy Corrigan populate the podcast where unguarded conversations reveal behind-the-scenes sources of inspiration, resources and stories that inspire and motivate.
James Swan has built a career crafting classically influenced interiors across the United States. Swan has been featured in House & Garden, House Beautiful, The Los Angeles Times, The Boston Globe and The Chicago Tribune and wrote for the “Trends & Shopping” column in House & Garden magazine. His book “101 Things I Hate About Your House” won a 2011 American Bookseller’s Award.
Television appearances on HGTV’s “Homes Across America,” speaking engagements with the professional design industry association NEOCON, regular guest spots on national radio programs have consistently placed Swan in the media spotlight.
Swan’s career took off back in Northern California at a noted San Francisco architecture firm, where he managed residential interiors. After that, Los Angeles beckoned, specifically the prestigious design firm of Frank K. Pennino & Associates, where as senior designer he managed high-profile projects, and earned a reputation for refined classical design that succinctly reflected his clients’ lives. In 1999, Swan opened his own firm in Beverly Hills.
Swan has a Bachelor of Arts degree in theology and music from Southwestern College in Waxahachie, Texas, and studied in Arizona State University's Architecture and Design master's degree program.
Swan is a past member of the Gay and Lesbian Victory Fund, serving on its Executive Board of Directors. His other commitments include PAWS/LA, which assists with the care of pets for people living with disabilities, and KidSmart, an art education foundation for inner-city youth. In his free time, Swan may be found furthering his passion for skiing and traveling. Currently he lives and works from his home on the Maine coast.